Apply these pearls of wisdom from my Beauty and the Biz Podcast
to grow your own practice today!
Build a Brand You Are Proud Of
Don’t Hope for New Patients – Market for Them!
Automatic Marketing System
Get Good at the Fundamentals
Surround Yourself with A-Players
Predictable Revenue Streams
Embrace Change
Lead the Team
Resilience is a Skill
Streamline, Scale and/or Sell



Isolation in solo practice hinders growth.
Fear of failure due to business inexperience.
Poor lead conversion wastes marketing budgets.
Hiring wrong staff creates inefficiency, drama.
Over dependence on new patients increases costs.
Strong branding attracts ideal patients.
Optimized marketing grows patient base effectively.
Efficient processes streamline operations, improve results.
A-player staff creates thriving practice culture.
Patient loyalty drives repeat visits, referrals.

"Catherine Maley
has one of the best Marketing Minds in the aesthetic industry, bar
none.
She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons.
You will benefit from Catherine’s tools whether you are new in practice or a seasoned professional.
Turn to Catherine for guidance
–
She knows what she’s
talking about."


“Working with Catherine and her team has been very profitable.
We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now.
Her recent promotion brought in an extra $63,782 with more surgeries scheduled.
I never realized how much money was sitting in my patient list but I’m a believer now!”


"Physicians spend many years learning how to best treat the medical needs of our patients.
However, no one taught us the non-medical aspects of how to actually care for them as people.
As physicians we long resisted the concept of “marketing.”
Ms. Maley has written this superb guide so both you and your staff can let patients know what you can offer them in a compassionate environment.”

Meet Catherine Maley, MBA
Since Year 2000, Catherine Maley has been a cosmetic practice growth business and marketing consultant. She is also an author, speaker, trainer, and blogger.
Her podcast called Beauty and the Biz and her popular book, Your Aesthetic Practice/What Your Patients Are Saying have been listened to and studied by thousands of plastic surgeons and their staff all over the world.
Catherine is an international speaker and regular contributor to the top medical publications in the industry and has been interviewed by the New York Times, ABC News and Newsweek.
She and her team specialize in growing cosmetic revenues using creative patient attraction, conversion, follow up and retention strategies as well as staff training to turn team members into converting rock stars.

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